Zhengtong BMW Museum, A museum of vintage BMWs is opening this month in Beijing, China. Crossboundaries’ design for the gallery space brings forth the exclusiveness of the cars while it references the Chinese collector with a local touch.
Photography: Yang Chao Ying
The Zhengtong BMW Museum exhibition starts on the 3rd floor. Entering through an inviting, almost two floors high and bright area, passing the reception zone, whose vertical surfaces are accentuated with horizontal lighting strips interpreting the motion of speed, the visitor is being absorbed into a lower, cozier “transitional” lounge.
Photography: Yang Chao Ying
Through layers of red fabric in the imitation of a Chinese gate, the exhibition opens up behind. The exhibition area is subdivided into different zones with diverse qualities, some of the display and some of the lounging.
White, light and slightly transparent fabric banners are hung from the open ceiling on this floor. While the fabric’s verticality reduces the high ceiling to a more human scale, the vast amount of white textile surfaces indicates generosity and the “Chinese red gate” as backdrop transmits an imperial feeling.
Photography: Yang Chao Ying
The neutral white brings emphasis to the few exhibition pieces here, underlining their exclusiveness.

The horizontal lighting strips continue into the main exhibition area and information walls, with integrated screens for multimedia presen...