YOY's analogue watch for Rado has the character of a digital watch | Dezeen
Rado Design Week kicks off with the launch of a special edition of Rado's True Square watch designed by YOY, which the Japanese design studio introduces in this exclusive video produced by Dezeen.
YOY founders Naoki Ono and Yuki Yamamoto have created a minimal twist on the True Square watch, which merges the function of an analogue watch with the appearance of a digital one.
"We wanted to create an analogue watch with the character of a digital watch," Ono said in the video.
"As everything in the world, including watches, becomes digital, we wanted to explore the curious opposite: transforming a digital thing into an analogue one," he added.
Called Rado True Square Undigital, the watch's minimal face features a set of dials that give a nod to the classic seven-segment displays of digital watch faces.
Read more on Dezeen: https://www.dezeen.com/"p=1588798
WATCH NEXT: Watch our talk with YOY for Rado Design Week - https://youtu.be/J1a370ptVgo
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