A hot pink called Viva Magenta that is reminiscent of blush has been named as 2023 colour of the year by the American colour company Pantone.
Described by the brand as "an unconventional red for an unconventional time", Pantone's Viva Magenta 18-1750 is a vibrant pinky colour with hints of purple that belongs to the red colour family.
"It's assertive but it's not aggressive ? we refer to it as a fist in a velvet glove," said vice president of the Pantone Color Institute Laurie Pressman.
"It's a brave and fearless red shade that vibrates with vim and vigour," Pressman told Dezeen. "Its exuberance promotes optimism and joy."
Pantone has named a magenta colour as its colour of the year 2023
Pantone's trend-forecasting research department the Pantone Color Institute selects the colour each year. It said that this year's colour choice reflects the "rebellious" spirit of the time and the renewed interest in creative experimentation following the coronavirus pandemic. "Audacious, witty and inclusive of all, Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit," said the brand.
"Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly 'out there' and is a stand-out statement."
Viva magenta sits between red and pink on the colour wheel
According to Pantone Colo...