This year's CES demonstrated why so-called "Femtech" still has a long way to go to get the recognition it deserves, writes Seymourpowell's Mariel Brown.

My first trip to the Consumer Electronics Show (CES) in 2013 felt like I had gate-crashed the boys' club. I was one of the only women at the fair who was not a "booth babe". The speaker line-up was almost entirely male and the one place where women had considerable presence was in the marketing imagery for hoovers, washing machines and dishwashers.
So, at CES 2023 this month I couldn't help but reflect on the changes over the course of the past 10 years. What difference had a decade made" Had the notorious #CESGenderBias moment of 2019 been a catalyst for reflection and change" Sadly, not as much as it should have been. She didn't finish her sentence; the silence said it all
CES feels a bit like prospecting: sift through enough terabytes of the banal and you'll likely hit gold. Gold, in this instance, is a tech innovation that offers a strong value proposition and shines a light on the future of technology and, by mutuality, society itself. The women's health section at Eureka Park is a reliable place to hit "pay dirt", so it was here I headed first.
When I spoke to one exhibitor about the response to her product, she said: "To be honest, it's really tough to get male show-goers to see the value in it and I'm a woman of colour so?" She didn't finish her sentence; the silenc...