The Geneva Motor Show kicked off yesterday and this year it's all about electrification, as impending EU emission laws force automotive brands to gear their efforts towards more eco-friendly, electric cars.
The 89th edition of the Geneva International Motor Show is on show at the Palexpo exhibition and trade centre in Le Grand-Saconnex until 17 March.
This year, brands seem to have put the brakes on far-reaching concepts and driverless tech, instead opting for more realistic, greener, electric models that could easily be seen on the roads in the near future.
While recent fatal road accidents with self-driving cars have shaken consumers' confidence in driverless technologies, the choice to focus on electrification is most likely motivated by the strict EU emissions rules that will be put into place next year. New CO2 emission standards coming into play
In late 2017, the European Commission presented a legislative proposal setting new CO2 emission standards for passenger cars and vans in the European Union, where all new cars can only emit 95 grams of CO2 per kilometre.
All new cars will have to comply with this rule by 2021, which is being phased in from 2020, with stricter targets applying from 2030.
Many companies, including Polestar, have therefore stated their determination to "address the world's air quality challenges" with the release of new, electric models.
From Fiat and Citroën, to Aston Martin and Pininfarina, a whole host of automotive brands are o...