Adam Nathaniel Furman creates 3D-printed totems for ITV ident - architecture and design

Adam Nathaniel Furman creates 3D-printed totems for ITV ident



London designer Adam Nathaniel Furman, has created an abstract sculpture that features in a short animation created for UK broadcaster ITV.
Furman's ident features a colourful 3D-printed sculpture made up of sliced, spliced and stacked sections of the channel's logo.
Positioned on a circular patterned base featuring disjointed concentric circles, a tall central totem sits in the centre surrounded by three shorter columns.
Different idents on ITV every week for a year
The animation was commissioned as part of the channel's Creates series, which launched on 1 January this year. ITV Creates is an on-screen identity project across the commercial broadcaster's main channel, commissioned and curated by independent artistic director Charlie Levine. Every week over the course of the year the channel introduces new idents ? the short sequences shown on television between programmes that identify the channel ? created by a wide range of British artists.
Shown for one week only, each of the idents showcase a different creative interpretation of the ITV logo.
Designer Adam Nathaniel Furman is one of 52 artists chosen to create an ITV ident
For the week starting 25 March, the channel launched an ident by London-based multidisciplinary designer Adam Nathaniel Furman.
Furman is best known as an expert on postmodernism, the late 20th-century style that exploits and exaggerates historical references. He is the first architectural designer to be commissioned for the project.
"I desig...
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