Alibaba is redesigning the world's geography says Design Academy Eindhoven curator - architecture and design

Alibaba is redesigning the world's geography says Design Academy Eindhoven curator



The world's biggest e-commerce company, Alibaba, is changing the infrastructure of design, manufacturing and retail around the globe, says Martina Muzi, co-curator of the Design Academy Eindhoven exhibition Geo-Design.
According to Muzi, the Chinese multinational conglomerate is building new digital, social and logistical networks that are transforming the world's geography.
"Alibaba is more than just a company, or even one of the world's largest companies," she told Dezeen.
"Whether we recognise it or not, it is a powerful agent in every stage of the design process today. More than simply shaping the rules of design, production and circulation as an e-commerce giant, Alibaba is both a massive influence and an engine for change in contemporary geopolitics and global infrastructure." "Geography is formed by capital and territory"
Geo-Design: Alibaba From Here to Your Home, which was presented during Milan design week, saw Muzi and Design Academy Eindhoven creative director Joseph Grima showcase a range of research projects that aim to "trace the nebulous outline" of Alibaba.
Their aim was to show that Alibaba is powerful enough to change how geographical economies and territories are defined.
Geo-Design: Alibaba From Here to Your Home was presented at Milan design week
"Geography is formed by capital and territory," Muzi explained. "Depending which capital you select - objects, human resources, technology, digital, physi...
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