Promotion: Japanese portable lighting brand Ambientec is, for the first time, organising its own events as well as showing at trade fairs to showcase its products.
The brand said augmenting its approach is part of a push to keep its identity fresh and innovative.
Prompted by the fact that Milan design week's biennial lighting show Euroluce did not run this year, Ambientec chose to organise an event in collaboration with fragrance brand Fueguia 1833. Ambientec said it expects to be back at Euroluce next year.
Top: Ambientec collaborated with Fuiguia 1833 on an event at Milan design week. Photo by Luca Caizzi. Above: the brand launched its Fotica lamp at the exhibition. Photo by Giuseppe De Francesco
Titled "Scent of Light", the event showcased Ambientec's new Fotica lamp, designed by Kensaku Oshiro. Based on a concept of the combined power of lighting and scents to evoke emotions and memories, it took the form of an exhibition takeover in Fueguia's showroom in Galleria Vittorio Emanuele.
Also in Milan this April, Ambientec presented its new limited-edition Remli lamp at the Rossana Orlandi Gallery.
Designed by We+, the Remli lamp is made from recycled rubble. Photo by Giuseppe De Francesco
Designed by Tokyo studio We+, the body of the lamp is made from recycled rubble and debris, drawing upon materials which would otherwise be sent to landfill.
Then, exhibiting for the first time at 3 Days of Design in Copenhagen in June, Ambientec continued this event-based appro...