The new Nike capsule collection by fashion designer Samuel Ross has been unveiled in London against a landscape of 4,000 tiny terracotta pyramids.
Students from the Architectural Association created the installation inside Nike's 1948 retail space, for the launch of Nike x A Cold Wall.
For two days, 16 and 17 November, visitors were invited to step on the small clay structures, eventually crushing them and leaving a pile of rubble in their place.
The aim was to demonstrate how an object changes over time, which was also the main driving force behind Ross' collection.
Visitors were invited to step on the 4,000 tiny terracotta pyramids, eventually crushing themThe four garments – a pair of trainers, a parka, a long-sleeved top and trousers – were presented at the centre of the space, displayed on a curved structure made up of pointy metal beams. The structure was designed to resemble the shape of Hayward Field's inner track boundary, a track and field stadium that the students describe as the "birthplace of Blue Ribbons Sports and the symbolic epicentre of Nike worldwide".
Blue Ribbon Sports was Nike's original brand name.
Two other rooms in the store were also transformed for the launch. One featured a curved maze of copper mesh walls, while the other, a cinema room, screened a promotional video for the collection.
Another room in the store featured a curved maze of copper mesh wallsRoss' brand A Cold Wall is one of t...