AWARDS FOCUS: A WIDER AUDIENCE WITH WEBTOONS - architecture and design

AWARDS FOCUS: A WIDER AUDIENCE WITH WEBTOONS



This fall, LAM will be highlighting professional and student winners from the 2020 ASLA Awards by asking designers to dive deep into one image from their winning project.
Jia: Bringing Landscape Architecture to Webtoons, by July Aung, California Polytechnic State University, San Luis Obispo, Student Communications Award of Excellence.
?Webtoons are a story and illustration-driven medium that makes information easily digestible and relatable, creating engaging content for younger audiences that have grown up in a fast-paced culture. Typical landscape architecture publications tend to have long, informative narratives that are often hard or take time to understand without a background in the subject. The webtoon format allows for graphics that clearly illustrate and summarize these concepts throughout an immersive story. Additionally, webtoons are designed for smartphones and are often distributed for free online, delivering messages and information to a global audience regardless of background and situation. “When designing for the smartphone, the most important step is to limit the quantity of narration and dialogue so that it doesn?t overwhelm the screen and become hard to read. The illustrations and graphic design are the focus, while the words serve as the clarification, thus acting as the connecting thread between the panels. As with film, the pacing and flow of the illustrations and narration define the mood, time, and changes in location, which directly influenc...
_MURLDELAFUENTE http://landscapearchitecturemagazine.org/

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