BABAMA Concept Store, Huangpu District, Shanghai, China, Chinese retail property photos
BABAMA Concept Store in Shanghai
14 July 2023
Design: ATMOSPHERE Architects
Location: Huangpu District, Shanghai, China

Photos © Chuan He from Here Space
BABAMA Concept Store by ATMOSPHERE Architects
Close to two subway exits, the project stands out with abundant customer flow and advocates individuality and self-expression in the second phase of the Xintiandi fashion business district in Huangpu District, Shanghai. As the first BABAMA store, it has great significance to the brand. It is a congealment of the brand spirit and philosophy that BABAMA has accumulated since its establishment in 2011, as well as an in-depth dialogue about inheritance and fashion from the perspective of industrial aesthetics. BABAMA, from the heart

Embark on a new adventure

01 Pumping Heart
The heart, an important hub in the biological circulatory system, provides pressure for blood flow and pushes blood to run through the whole body. It offers sufficient blood flow to organs to provide oxygen and various nutrients so that cells can maintain metabolism and function and keep organisms operating and maintaining vitality
As one of the core elements of BABAMA, the pumping heart appears in the form of an art installation, which brings the original core of the brand spirit into the real space and forms a core visual focus that can be perceived.
The overall narrative logic of the space follows this design concept,...