Barber and Osgerby creates packaging design for "adult cordial"
Designers Barber and Osgerby have created the packaging for Jukes Cordialities, a non-alcoholic drink invented by their friend, the wine writer Matthew Jukes.
Described as "top-flight, adult cordials assembled by the olfactory and sensory mastery of an expert wine taster," Jukes Cordialities is meant to offer an enjoyable and sophisticated alternative to alcohol for people on a night out.
The packaging design is elaborate but recyclable, with a cube-shaped box opening up to reveal nine miniature bottles.
Each bottle contains two or three servings of cordial that the drinker adds to water at an intensity to suit their own taste.
The design is meant to encourage the ritual of self-pouring and appear attractive in a sophisticated bar environment.
There is a monochrome colour scheme, with a numeral representing the formula of choice as the primary focus. Jukes 1 has a citrus-and-herb flavour, while Jukes 2 is "fruitier, deeper and spicier".
The packaging also features slips of Tintoretto Crystal Salt paper stock wrapped around the bottles.
Edward Barber and Jay Osgerby have a longstanding friendship with Jukes, who provided their first commission. He hired the pair to design the interiors of his London wine bar The Crescent in the 1990s, when the pair were recent graduates of the Royal College of Art.
"Meeting Matthew was undoubtedly an encounter that not only led to an enduring friendship but that also set our path into design in motion," expl...
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