Bird Street Retail Concept, Oxford Street Smart Oasis Londo, Building Project, Photo, News, Design, Image
Bird Street Smart Oasis
New West End Company (NWEC) Building Development in London, England, UK – design by Harry Dobbs Design (HDD) Architects
4 Jul 2017
Bird Street Retail Concept
Architect: Harry Dobbs Design (HDD)
West End’s Bird St retail concept launches and underpins major redevelopment of Oxford St area
The Bird Street pilot which opened in London?s West End yesterday. It is intended as a catalyst for further re-development of the London Oxford Street area. The idea is also to give smaller businesses and brands the opportunity to trade in a prime retail location.

Architects HDD and NWEC Launch Pilot Street Trading Concept – Underpinning Redevelopment of Oxford Street Area Top international shopping destination Oxford Street faces many of the 21st century retail street challenges. In response, New West End Company (NWEC) with Harry Dobbs Design (HDD) have launched The Bird Street Smart Oasis, transforming a down-at-heal cul-de-sac off Oxford Street into a unique new public space that pilots innovative design ideas for the West End.

The Smart Trading Oasis:

HDD, leading Architects and Urban Designers, approached NWEC in 2015, seeing untapped potential in the many neglected side streets sitting only yards from Europe?s highest footfall retail area. HDD have been working closely with NWEC since, to design and deliver a 2 year pilot scheme that ...