ASWA search for the balance between the project?s objectives and limitations into the creation of the innovative looking geometry for Bitwise Headquarters, in Samutprakarn, Thailand. Bitwise is a manufacturer of air conditioners whose long track record and experience in the industry in Thailand. Their Headquarters design was realized from the conceptual organization?s image and identity.

The concept of rethinking ?Innovation? applied in the form of the building. All the context, criteria, and functions needed to fit within the limitation of a buildable area due to regulation, 26×28 m2 space which can be separated into two sections. The first section ?the first and second floor- was scooped out a one-quarter of the space for the main approach, drop-off, and entrance area. Photography: Phuttipan Aswakool
The remaining space of the first floor is a reception area and meeting rooms then, it has been turned in to an exhibition space, meeting room, and a large conference area on the second floor. The second section ? the third and fourth floors – serves as the company?s office space, which takes a whole limitation area of 26×28 m2 and physically bigger than the public space at the first section of the building. The fourth floor also has a limitation of the setback regulation to form the shape of the building.
Photography: Phuttipan Aswakool
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