California studio Blitz has used light colours and earthy materials to create a "home-like atmosphere" within a bed-and-bath boutique.
The shop marks the first San Francisco location for Parachute Home, which sells contemporary bedding and bath items. The company was founded in 2014 as an online retailer, but has since opened bricks-and-mortar stores in Los Angeles, New York and Portland, Oregon.

The San Francisco outpost is located in the Hayes Valley neighbourhood, known for its charming Victorian, Queen Anne and Edwardian town houses. The shop, which measures 1,250 square feet (116 square metres), occupies the ground level of a historic building. The project involved transforming an existing retail space into a "setting that adhered to the company's branding standards while remaining sensitive and respectful to its locale".
"The design team upheld the original architecture of the neighbourhood and incorporated location-specific decor and features," said Blitz, an architecture and interior design firm with offices in San Francisco and Los Angeles. The team also made every effort to reuse existing materials in order to reduce waste and construction costs.

Visitors step into a long, linear space with white walls and original Douglas fir flooring. The team sought to create a bright and homey atmosphere, with merchandise arranged in a way that creates a natural path of movement.

"Spaces are layered to create an immersive, residentially i...