Bodice clothes are for the women "challenging conventions" in Indian society
Fashion designer Ruchika Sachdeva's label Bodice is developing a "new language of modernity" for women in India who want a minimalist alternative to traditional garments or designer formalwear.
Sachdeva set up Bodice after studying in the UK at the London College of Fashion, and undertaking internships with designers such as Vivienne Westwood and Giles Deacon.
"On returning to India, I observed that Indian women were starting to question norms and challenging conventions of society and culture," Sachdeva told Dezeen.
"I could see we needed a new language of modernity in fashion."
India has one of the world's lowest rates of women participating in the labour force, according to the World Bank, and there is persisting stigma around women seeking employment. For women in India flouting convention and pursuing careers or setting up their own businesses, fashion options were limited.
"The kind of practical but stylish wardrobe that could allow Indian women to transition from day to evening was missing in India," said Sachdeva.
"I wanted to do something that challenged the very homogenous way that people perceived designer clothing in Delhi ? that something only had value (that indeed was only 'designer') if beautifully but very heavily embroidered and reserved for evening-wear only."
Instead, Bodice's smooth silhouettes and balanced proportions reference the modernist movement in Indian architecture.
"My approach has most...
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