Burberry brands volcano and meadow with iconic check pattern
British fashion house Burberry used milk-based paints and flowers to create a pair of temporary installations in the Canary Islands and South Africa, which mimic the brand's signature check pattern when seen from above.
The project was designed as part of the Burberry Landscapes series, which sees creatives collaborate with the brand to produce temporary site-specific land art.
Burberry collaborated with Jorge Rodriguez-Gerada to create an installation in the Canary Islands
One installation was designed in the Canary Islands, where it remained for one week last November before it was swept away.
Cuban-American artist Jorge Rodriguez-Gerada used natural milk-based paints to create a large-scale version of Burberry's recognisable check pattern across a volcanic site on the island of El Hierro ? the first self-sufficient island in the world to use wind as its main source of energy, according to the brand. The artist used natural milk-based paints
"One of the things I enjoy about this painting process is that it's created from minerals," said Rodriguez-Gerada.
"So, as you're mixing your colours, it?s like alchemy."
When seen from an aerial perspective, the distinctive geometric strips of beige, red, black and white were draped across the undulating landscape and mimicked the fashion house's cashmere check scarf, which is one of Burberry's best-known accessories introduced in the 1970s.
The temporary illustration was removed from the site by wind, as well as...
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