Electronics accessory brand Casetify has launched a series of public art installations in five cities around the world using recycled phone cases as the key material.
These installations form part of the brand's 2024 Earth Month campaign Journey to Re/Birth, which invited local artists from the US, South Korea, China, Australia, and Thailand to create art and design pieces made out of discarded phone cases collected by the brand's Re/Casetify upcycling program.
"All of these are part of the brand's ongoing efforts to make sure the end of any phone case is the beginning of a new one in all possible ways," said Casetify.
Wade and Leta created a set of table and stools with recycled plastic pellets
New York-based studio Wade and Leta created a table and stools at Brooklyn's Devoción Cafe with plastic pellets from 12,000 recycled phone cases from Casetify. "We characterise the creation of the texture on the pieces as a water-based plaster with granulated plastic case pieces mixed in," explained the studio.
Each artist was supplied with recycled pellets or full discarded phone cases from the brand's Re/Casetify upcycling program
The surfaces were painted in bright green, yellow and blue, then sanded down to reveal the natural character of the granulated plastic.
The vibrant colours are intended to complement the rustic and earthy aesthetic of the space and engage customers in conversations about sustainability, according to the studio.
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