Interior design studio Cúpla has completed a boutique for fashion brand Rixo in central London that features hand-painted illustrations and colourful zellige tiles.
The clothing store on Marylebone High Street was revamped by Cúpla, whose creative director Gemma McCloskey is the twin sister of Rixo co-founder Orlagh McCloskey.
The interior designer had previously designed the brand's flagship store on the King's Road and wanted the refurbished Marylebone location to have a similar feel.
Rixo's Marylebone store is covered in hand-painted murals
"We wanted the store to embody everything we had previously created for Rixo's flagship store but within its own right," Gemma McCloskey told Dezeen.
"A sense of escapism paired with a welcoming warmth within a boutique setting were the key emotions we wanted the customer to feel." As the brand sells hand-painted prints, the designer wanted the store's interior to feature illustrations to reflect the style of the clothes.
It features modified vintage furniture
"Understanding Rixo's roots and the fact their USP is hand-painted prints, it felt tangible to represent the brand's values and beginnings with the illustrations," Gemma McCloskey said.
"Given the space is quite small, we treated it almost like a living room space within a home and felt we could make it all-encompassing and personal."
Artist Sam Wood created colourful illustrations for the store
Artist Sam Wood hand-painted murals and i...