David Adjaye curves pink concrete around Los Angeles store The Webster
David Adjaye has used pink-tinted concrete to form a "tough and gentle" store in Los Angeles for fashion retailer The Webster, which marks the British-Ghanian architect's first project in California.
Adjaye Associates was enlisted to create the 11,000-square-foot (1,022-square-metre) flagship store for the luxury retailer at the base of the Beverly Center.
Photograph by Laurian Ghinitoiu
The pink-tinted concrete walls are intended to both complement and contrast the exterior of the brutalist-style building above.
The walls also form part of a series of work by Adjaye that plays with the material, such as the crimson Ruby City art centre in Texas.
Photograph by Laurian Ghinitoiu
"In the past five years I've started to work with a lot of saturated red and pink hues, which extends back to the early colour experiments I did at the beginning of my career," said Adjaye. "Pink felt like fashion, but I wanted to make something that was tough and gentle at the same time."
The Webster's front is curved to mirror the front of the existing shop above. It is separated into two halves, with a much larger upper half that projects from underneath the shopping centre above, to create a covered entrance to the shop.
On the inside of the cantilevered wall, Adjaye has created a series of alcoves that are fitted with lights. It is designed to act as a large-scale digital screen that will showcase artworks at an "intentionally low resolution".
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