Design Museum will showcase Prada, trainers and electronic music in 2020 as visitor numbers rise
London's Design Museum has unveiled its exhibition programme for 2020, with a major show about fashion brand Prada due to open in September.
The show, called Prada. Front and Back, is described as "the first major museum exhibition of one of the world's most influential fashion houses".
The exhibition will include input from architects Rem Koolhaas and Herzog and de Meuron, both of whom have collaborated with the brand.
The Prada exhibition will contain contributions from Rem Koolhaas, whose studio has previously worked with the fashion brand
Other shows announced are an exploration of electronic music called Electronic, which will open in April; and a survey of trainers called Sneakers Unboxed: Studio to Street, opening in June.Electronic will evoke "the experience of a being in a club" while the sneakers show will spotlight "cult classics, limited edition silhouettes and rare colourways". Details of the programme have been released just as the museum surpassed its previous visitor record. It has attracted 229,360 visitors to its paid programme so far this financial year, which runs from 1 April 2019 to 31 March 2020.
This compares to the previous best of 228,960 in the financial year 2017/2018.
The Prada exhibition has been announced alongside exhibitions on trainers and electronic music
This is an improvement on the 2018/2019 financial year, when paying visitors fell last year to 183,392 visitors, putting pressure on the museum's finances,...
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