Designers experiment with traditional tile-making techniques for Pentagram x Huguet collection - architecture and design

Designers experiment with traditional tile-making techniques for Pentagram x Huguet collection



Partners at design consultancy Pentagram have created a collection of contemporary tiles and objects for Mallorcan tile brand Huguet, which is on show at London Design Festival and includes glow-in-the-dark tiles.
The project was conceived by designer and former Pentagram partner Astrid Stavro, who helped coordinate the involvement of seven partners from Pentagram's London and New York studios.
The designers were briefed to experiment with materiality and craft, taking advantage of Huguet's capabilities as a manufacturer of artisan tiles, cement and terrazzo.
Sascha Lobe created a typographic design
The seven designers who participated in the project all joined global design consultancy Pentagram as partners in the last seven years.
Their work is predominantly focused on the digital realm, so this project provided an opportunity for a deeper engagement with craftsmanship and local, sustainable materials. "It was an open brief: there was no limitation or restriction as long as Huguet was capable of manufacturing and developing each concept," explained Stavro, who initiated the project three years ago before leaving Pentagram in 2021 to set up her own studio.
"The underlying concept was to bridge Mediterranean tradition with international contemporary design, blending different cultures and practices with unique points of view," the designer added.
The project was conceived by Astrid Stavro, who created tiles with sustainable materials
Huguet was establish...
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