Desinchá Store São Paulo, Oscar Freire Shop, Jardim Paulista Outlet, Brazilian architecture, SP Retail
Desinchá Store, Oscar Freire, São Paulo
17 September 2021
Design: SuperLimão, Architects
Address: R. Oscar Freire, 855 – Jardim Paulista, São Paulo – SP, 01426-003, Brazil

Photos by Maíra Acayaba
Desinchá store at Oscar Freire, in São Paulo, Brazil
For the creation of its first store, Desinchá counted on Superlimão to solve a challenge: to create an incredible experience that, at the same time as faithfully representing the brand, would still serve as a selling point.?The challenge was even greater since the chosen location was a small 16m2 store in the heart of Oscar Freire street, in São Paulo, Brazil.
With no way to grow sideways, the out of the box solution was to verticalize and confuse the senses.?The experience starts on the sidewalk with a kinetic facade, initially discreet, but that little by little reveals itself with subtle movements. Approximately one thousand aluminum sheets inserted into the hollow concrete elements move with the wind, mimicking a tree top, creating infinite possibilities of drawings.

Before entering, the appearance is that of a conventional store, beautiful light wood shelves display the various products of the brand and a bench serves as a support for tasting the products. All this bathed in incredible light and lots of plants. It is worth mentioning that all the materials are natural and real, just like Desinc...