If you’ve been in London recently you may have heard talk of OTHERWORLD, a unique virtual reality arcade located within a converted railway arch. The multi-sensory immersive concept from The Dream Corporation was designed by leading London-based architectural firm Red Deer and hosts 14 virtual reality rooms as well as a craft beer and cocktail bar and pan-pacific inspired poké kitchen.

Lead architect, Lucas Che Tizard, took on the breakdown of perception and transition into a virtual world through the use of light, because vision is one of the easiest senses to alter. VoodooVision lent a hand in achieving this.

?We wanted to create an immersive space suited to a wider demographic than those normally associated with the stereotypical carpeted games arcade from the 1980s. By keeping the space minimal it made the lighting and hue soft hue fades the focal point of the project and gave a feeling of a futuristic environment.,? said Lucas Che Tizard, Red Deer Founding Director.
Upon stepping foot into the space, guests are taken on an innovative journey beginning with a neon jungle that eventually leads to the main room, a Tron-esque landscape that’s been designed to breakdown your perception of reality. Red Deer approached the design of this space as if it were an art gallery, reaching for inspiration from lighting artists Dan Flavin and James Turrell to break down reality.

Each immersion room is a parallel universe of possibility, featuring custom-built booths ...