Eligo Studio creates homely Milan showroom for winemaker Masciarelli - architecture and design

Eligo Studio creates homely Milan showroom for winemaker Masciarelli



A display unit wrapped in burgundy-coloured leather forms the centrepiece of this apartment-style showroom in Milan, designed by local firm Eligo Studio for Italian winemaker Masciarelli Tenute Agricole.
The showroom on Corso Magenta was conceived by Eligo Studio as a warm and welcoming space, where visiting clients and members of the press can sample Masciarelli's wines and experience the brand's culture in an informal yet professional setting.
Masciarelli has opened a showroom in Milan
"We strongly believe that retail spaces should have a domestic, experiential and welcoming atmosphere," Eligo Studio founder Alberto Nespoli told Dezeen.
"We look to avoid cliches and fashions and instead create a timeless aesthetic."
A display unit wrapped in burgundy-coloured leather forms its centrepiece The studio worked together with Masciarelli to define a brief for the project that reflects the winemaker's passion for art, as well as ideas around local culture and tradition.
The interior comprises different functional areas including a kitchen, dining and living room, connected by passages and unified by a consistent, tannin-rich colour palette.
The showroom was designed to resemble an apartment
The domestic feel results from the size of the spaces and the treatment of elements such as the exposed ceiling beams, which were sandblasted and carefully restored.
The rooms feature rich tones and tactile materials such as the lime plaster on the walls and lacquered wood...
_MFUENTENOTICIAS dezeen
_MURLDELAFUENTE http://www.dezeen.com/

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