Dezeen promotion: British furniture maker Ercol has launched a sister brand called L.Ercolani in honour of its founder, Italian designer Lucian Ercolani, who believed in making well-crafted pieces to be "cherished for generations".
L.Ercolani will be the new home for Ercol's classic furniture pieces such as the Butterfly chair and Studio couch, in addition to a range of upcoming collections designed in collaboration with British and international designers.
L.Ercolani is home to classic pieces by Lucian Ercolani and also contemporary designs by Norm Architects and Lars Beller Fjetland among other designers
"Echoing Ercol founder Lucian Ercolani's heartfelt calling to create, L.Ercolani is firmly rooted in a century of design and innovation," said Henry Tadros, director of L.Ercolani. "As we move into our 101st year of business we are proud to launch a new British brand inspired by my great-grandfather, who believed in making furniture that was modern and honest, designed and crafted to be cherished for generations."
Norm Architects has designed the Canvas cabinet for the brand
The launch is designed to mark Ercol's centenary as well as taking the brand in a new direction.
With this aim, L.Ercolani has commissioned international designers including Tomoko Azumi and Norm Architects, who are united in their "appreciation for materiality and tactility", to create a range of new collections while maintaining Ercolani's original design pri...