Everlane opens minimal Brooklyn store featuring painted brick and pale wood - architecture and design

Everlane opens minimal Brooklyn store featuring painted brick and pale wood



A large window punctures white-painted brickwork to reveal fashion brand Everlane's store in Brooklyn's Williamsburg neighbourhood, designed by Bohlin Cywinski Jackson.
The 4,400-square-foot (409-square-metre) Everlane store in Williamsburg is the US clothing brand's "largest store yet", and doubles the size of its other New York store on Prince Street in Soho to create more space for shoppers.

"We love our Soho location, but the lines can sometimes be a bit much," said Everlane.
Everlane Williamsburg is an existing 1960s brick building that is painted white ? a characteristic of the brand's pared-back aesthetic.
American architecture firm Bohlin Cywinski Jackson led the overhaul of the store, opting for light grey terrazzo floors to tie the space together.
A 20-foot (six-metre) tall glazed facade marks the entrance of Everlane Williamsburg with glass, double doors that bring natural light inside. The interior decor continues Everlane's "signature minimalist design" with a bright, white space paired with touches of wood and concrete floors.
A series of pale wooden volumes for displaying clothes fill the store, along with white.
On the walls are shelves made from laminated plywood with maple veneered faces, called ApplePly.

At the heart of the store on the ground floor are 12 fitting rooms concealed behind pale grey curtains. A slatted wood wall flanks a corridor for the changing area, and a series of round, wood stools provide seating nearby...
_MFUENTENOTICIAS dezeen
_MURLDELAFUENTE http://www.dezeen.com/

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