Evian will trial a collapsible water dispenser made of recycled plastic, which is as "thin and light as a bubble" in a bid to reduce its plastic packaging.
Called Renew, the at-home appliance, which stores up to five litres of Evian mineral water, contracts when water is consumed, taking on a new shape after every use.
Part of wider environmental pledges
The thin skin of the dispenser's bubble-like top is made using 66 per cent less plastic than a standard 1.5 litre Evian bottle.
Unlike Evian's regular water bottles, this skin is made from 100 per cent recycled plastic. Last year the brand announced its intention that all its water bottles will be made solely from recycled plastic by 2025.
Renew forms part of Evian's plan to significantly reduce its use of plastic packaging. "At Evian, we owe everything to nature and are committed to a healthy planet. This will only be achieved by new ways of thinking and of doing business," said Evian global brand vice-president Patricia Oliva.
"This is why we're challenging ourselves to reinvent new ways to provide Evian natural mineral water to consumers," she explained.
Backed by fashion designer Virgil Abloh
Along with its pledge to adopt a circular-economy model by 2025, Evian aims to become carbon neutral by 2020.
"This unique bubble design represents a breakthrough in design thinking which brings the purity of Evian natural mineral-water from the source to the home in a more circular way," sh...