Companies wanting to achieve net-zero carbon emissions are being hampered by confusing jargon and inaccurate information, according to UK organisation The Carbon Trust.
"We recognise making this accessible is a challenge, but equally this is a technical area and there is a risk of oversimplifying," said Diane Millis, communications manager at The Carbon Trust.
In particular, companies are struggling to understand the difference between net-zero and carbon neutrality, she said.
"Many companies and organisations are only just beginning to understand [that] net-zero is fundamentally different to carbon neutrality so there is a lot of information out there that isn?t accurate, unfortunately."
"Net-zero and carbon neutrality are quite different" The Carbon Trust helps businesses, governments and organisations reduce their emissions.
Millis wrote to Dezeen after reading its guide to carbon, which included simplified definitions of both net-zero and carbon neutrality.
She said the statement in the guide that the two terms meant "more or less the same thing" was incorrect (the guide has since been updated).
"Net-zero and carbon neutrality are quite different," she wrote. "Net-zero is considered the benchmark standard for decarbonisation."
No internationally recognised standard for net-zero
Net-zero has become a global rallying cry in the race to tackle climate change.
"Put simply, net-zero means we are not adding ne...