Belgian fashion designer Ann Demeulemeester has produced her first homeware and lighting collection, which launched at Maison&Object furniture fair in Paris this week.
Ann Demeulemeester ? who until six years ago headed up her eponymous fashion brand ?  joined forces with Belgian furniture and homeware brand Serax to launch two collections of porcelain tableware, glassware, cutlery.
The launch also included two lighting collections for the design brand.

"Everybody was very curious about my next step, so I wanted it to be bold. I couldn't just design one bowl," Demeulemeester told Dezeen.
Together with her husband Patrick Robyn, the designer made each porcelain prototype for the wide-ranging collection herself in a studio in a backroom of her home in the Belgian countryside. She has transformed the space into a fully equipped porcelain atelier.
"We are makers. Whether it is clothing, furniture, vegetables or dinner plates, we have the tendency to design and produce whatever we need around the house," Demeulemeester said.

The designer developed the tableware after years of individual training and experimenting with porcelain. The Dé collection comprises four sizes of dinner plate, five sizes of bowl, espresso cups, regular cups and a milk jug.
"It was the most complicated collection we have ever produced," said CEO of Serax, Axel Van den Bossche.
The brand has previously made tableware with Vincent Van Duysen, Paola Navone, Piet Boon and ...