Fendi creates oversized "pinball machine" for Autumn Winter 2023 runway show
Italian fashion brand Fendi transformed its headquarters in Milan into a "roller disco pinball machine" runway that was designed by Italian artist Nico Vascellari.
The Autumn Winter 2023 menswear collection, which was created by designer Silvia Venturini Fendi, took place at Fendi's headquarters in Milan.
The show took place during Milan Fashion Week
Informed by roller disco, the show included a large installation paired with custom disco music, which the brand explained transformed its headquarters into a giant pinball machine.
"The Fendi Men's Fall/Winter 2023-24 fashion show sees the house headquarters in Milan transformed into a giant roller disco pinball machine, with a custom disco soundtrack entitled 'After Dark', specifically created by the legendary Italian composer and producer Giorgio Moroder," said Fendi in its show notes. A pinball installation was added to the runway
The installation was designed by Italian artist Vascellari, who previously collaborated with Fendi on its Spring Summer 2019 menswear collection, while the production was led by Bureau Betak.
The show took shape as a dramatically out-of-scale, metal pinball track that was suspended above and through the centre of the runway.
Read: Saint Laurent showcases Autumn Winter 2023 collection in Tadao Ando-renovated Bourse de Commerce
The large metal track twisted over two levels and extended over the audience until it began to lower at...
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