Fornasetti universe goes digital with global online store
Dezeen promotion: Italian design company Fornasetti has unveiled a new website that offers a renovated digital retail experience and insights into the brand's imaginative nature.
The Fornasetti website brings together nearly a thousand of the brand's products onto a single online shopping platform that can be accessed globally.
Created in collaboration with business and e-commerce strategist The Level Group and creative agency Frank Studio, the digital store and catalogue "transports the visitor into the world of Fornasetti" by presenting the breadth of the atelier's work and imagination.
"The common thread that binds every part of this digital universe is the constant call to the imagination," said the Fornasetti team. "This has always been the founding value of the atelier, the means by which its creations connect with those who buy them, magically drawing them into a dreamlike dimension."
The digital experience has been crafted to combine Fornasetti's cultural and creative values with its crafted products.
The site also includes stories about the history behind the designs and the company, which was founded by Piero Fornasetti in the 1950s and now follows the artistic direction of his son Barnaba.
To celebrate the website relaunch, the Fornasetti team has selected 11 items from its collection that are now available to purchase online. See the brand's picks and descriptions below:
Architettura trumeau
The fruit of Fornasetti's collaboratio...
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