Swiss brand Freitag has created a shop in Zurich, which is a "micro-factory" where customers can help make their own bag out of recycled tarpaulins.
Named Sweat-Yourself-Shop, the interactive retail space on Grüngasse was designed by Freitag to take their existing customisation options one step further.
Freitag bags are made of recycled truck tarpaulins
The 80-square-metre retail space was originally a standard shop for the brand but has been given a factory-style makeover.
"We were looking for a unique pilot retail experience to reduce used truck tarp leftovers from our factory," explained Freitag.
"With the new shop, customers can get further involved by assembling their bag to their own taste and getting involved in the final production steps," added the brand. "From now on, Freitag is transferring the final stages of production and the entire responsibility for the bag's design to future owners, in our newly converted micro-factory."
Customers can operate a conveyor belt of material
Founded in 1993 by graphic designers Markus and Daniel Freitag, Freitag specialises in practical bags made out of recycled tarpaulins.
Used tarpaulin bought from trucking companies in Europe are cleaned, cut up and fashioned into bags. The material, polyester fabric coated with polyvinyl chloride (PVC), makes for durable and waterproof accessories.
The shop is set up as a "micro-factory" for bags
At Sweat-Yourself-Shop, customers can ma...