Frida Escobedo designs Ettore Sottsass exhibition at ICA Miami - architecture and design

Frida Escobedo designs Ettore Sottsass exhibition at ICA Miami



Mexican architect Frida Escobedo has designed pink plinths and screens to showcase the work of Memphis group founder Ettore Sottsass in this retrospective exhibition at Miami's Institute of Contemporary Art.
Escobedo's layout of Ettore Sottsass and the Social Factory, which features five-decades of work created by the late Italian architect and designer, alludes to "Sottsass' own engagement with screens and room partition," according to ICA Miami.

Large scrim walls ? made up of hessian and a metallic frame ? divide up the large, open-plan gallery, while allowing natural light and views.
Sottsass' work is then arranged atop platforms that are either pink to match the colour of the partitions or white to match the gallery walls.
The showcase looks back at Sottsass' work according to the social and economic contexts in which it was created. Escobedo's partitions create four sections that arrange these chronologically, including the economic prosperity of Italy after the second world war, the 1960s and 1970s, the 1980s and "contemporary conditions".

Visitors enter the exhibit into the 1960s and 70s section, which features his boldy coloured and patterned ceramic totems alongside the striped cabinets known as Superboxes.

Large openings in the gridded partitions allow visitors to move around the space into later portions of history. Among these is the 1980s comprising furniture designs for avant-garde group Studio Alchimia.
Sottsass' projects for his desig...
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