Danish brand Fritz Hansen has opened a showroom in Shanghai's Jing'an district, which is the brand's latest outpost in China.
Located in the ShanKang Li lifestyle and dining hub, the 220-square-metre showroom is decorated in a palette of beige, white and rose.
Fritz Hansen has opened a showroom in Shanghai
The directly owned showroom marks the latest step in Fritz Hansen's expansion into China following its first Chinese store in Xi'an in 2019, which was opened in collaboration with a local partner.
The Shanghai showroom forms part of Fritz Hansen's strategy to become the "biggest Danish brand in China".
It is the brand's first directly owned showroom in China
"Our Shanghai showroom represents a physical manifestation of our brand as we take our steps into the Chinese market," said Fritz Hansen's CEO of Asia Dario Reicherl. "It reflects the evolving vision of a luxury lifestyle brand, first established 150 years ago."
The showroom contains a selection of the brand's furniture
The showroom is divided into four main areas, with spaces dedicated to furniture for dining rooms, living rooms, kitchens and home offices.
It features a curated selection of Fritz Hansen's most iconic pieces, including China chair designed by Hans J Wegner, and PK80 daybed, PK54 dining table designed by Poul Kjærholm.

Read: Jaime Hayon designs Fritz Hansen's first store in China and its largest anywhere in the world

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