Harmay Universal Beijing interior, China theme park building photos, Chinese AIM Architecture Photos
Harmay Universal Beijing interior design
20 Sep 2021
Design: AIM Architecture
Harmay Universal, Beijing
A small store that stirs up curiosity in a huge theme park
Location: Beijing, China

Harmay Universal Beijing interior design news
AIM – HARMAY Universal:
Asked to design a store in a theme park and looking at its context, we could not avoid asking ourselves how to go about this. How can we create a unique experience in a place where experience is king" Do we go with the current or swim upstream" Do we try to stand out or blend in"
We decided to do both.

Inspired by the thrills and experience of a studio soundstage and set but remaining true to the warehouse-style retail culture of HARMAY, we created a store that combines the best of both worlds. By channeling the power of light, shadow, and the visual impact of cinema, we created a uniquely immersive experience while reflecting the innovation and diversity of the brand.

The first encounter is the façade, bold but introverted. It stirs up curiosity through its simplicity, in sharp contrast with its surroundings. Densely paved aluminum panels form a big silver screen dedicated to HARMAY. Walking through the cinema doors, you enter the foyer, a space wrapped with thick metal curtains and a grand central oval service desk reminiscent of the lobby of traditional theaters. In this place, all the ex...