Huckletree by Sella Concept - architecture and design

Huckletree by Sella Concept



The new Westminster workspace PUBLIC Hall is set to open its doors ? to reveal a striking heritage-meets-modern interior conceived and created by London design studio Sella Concept (aka Sella).

Description
One Horse Guards Avenue sits comfortably among London?s most impressive buildings. Built in 1884 in the French Renaissance style, it stands an imposing 100ft tall and stretches 600ft along the edge of Embankment Gardens, an iconic stretch of London?s classic Thames vista. Initially an apartment block, it served as MI6 HQ during the First World War. Now, it enters a new chapter as the home of PUBLIC Hall ? Westminster?s only curated co-working space focused on public-sector technology start-ups and innovators (aka GovTech). A collaboration between venture firm PUBLIC and workspace accelerator Huckletree, the new open-plan shared workspace aims to nurture a community of startups, investors and innovators, enable them to build relationships with civil servants and Westminster policymakers, and help shape the future of public services.
To succeed, the environment needs to be inspiring. It has to engender collaboration, nourish creative thinking and support productivity. Following Sella?s work on East London creative hub De Beauvoir Block in 2018, Huckletree turned to design duo Tatjana von Stein and Gayle Noonan, and charged them with transforming a Grade II-listed heritage space into a unique and energising environment for disruptive modern thinking to thriv...
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