Hydro unveils objects made from recycled aluminium at Milan design week - architecture and design

Hydro unveils objects made from recycled aluminium at Milan design week



Dezeen has teamed up with Hydro to make a video documenting its exhibition at this year's Milan design week, in which seven designers have created objects made from aluminium scrap.
Titled 100R, the exhibition takes place at Spazio Maiocchi in Milan and features designs made from the Norwegian brand's Hydro Circal 100R recycled aluminium product.

Hydro unveiled objects at this year's Milan design week
According to the brand, Hydro Circal 100R is the first aluminium product made entirely from post-consumer scrap that can be mass-produced on an industrial scale.
The product was designed to have a carbon footprint that is 97 per cent lower than the global average for primary-grade aluminium.
The video features objects by seven designers made from Hydro's recycled aluminium product Circal 100R Hydro enlisted the artistic direction of Norwegian designer Lars Beller Fjetland to lead concept development and strategy for the exhibition.
Designed in collaboration with Shapes by Hydro ? a knowledge hub created by Hydro ? the challenge assigned to the seven designers was to create a product made purely from extruded aluminium that can be mass-produced on demand.
The brand enlisted the artistic direction of Norwegian designer Lars Beller Fjetland for the show
Amongst the designs featured in the exhibition are the Grotte Lamp by Inga Sempé and the Billet Chair by product designer John Tree.
Other designs include the Prøve Light by Max Lamb, a coat hanger called Tsuba by Andreas Eng...
_MFUENTENOTICIAS dezeen
_MURLDELAFUENTE http://www.dezeen.com/

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