IKEA, Guinness, VW and Nike encourage social distancing and staying home - architecture and design

IKEA, Guinness, VW and Nike encourage social distancing and staying home



Many brands are altering their logos to promote social distancing and creating adverts to encourage staying at home during the coronavirus pandemic.
Brands with extremely well-known logos, including restaurant company McDonalds and German car companies Audi and Volkswagen, have separated elements within their logos to encourage social distancing.
VW is among the brands to alter its logo to encourage social distancing
Social distancing ? reducing non-essential contact with others and maintaining a distance of around two metres from other people ? is one of the key strategies that will slow the spread of coronavirus Covid-19.
To raise awareness of the need to distance from others, Volkswagen increased the gap between the V and the W in its flat logo, which was recently created to mark to the "start of a new era". The logo was placed above the words "Thanks for keeping your distance". McDonalds Brasil separated the golden arches in its logo
In Brasil, McDonalds altered its iconic golden arches M logo in a similar manner. The company posted a picture on its Facebook page with the two arches separated and standing alone.
Audi also separated the four, usually interconnected, rings of its logo for a post on social media. The automobile company posted a video showing the altered logo on Twitter, alongside a message that read "stay at home, keep your distance, stay healthy, support each other ? we are in this together."
IKEA is encouraging people to st...
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