Swedish furniture brand IKEA has recreated its recognisable Frakta carrier bag as a "huggable" padded shopper called Resten, which can be used as a pillow while on the go.
Created in partnership with Singapore-based firm The Secret Little Agency, Resten was released by IKEA in Singapore ? reported as one of the world's most sleep-deprived countries.
IKEA has turned its Frakta bag into a portable pillow
The accessory was created with public transport in mind to provide a moment of respite for the large volume of daily commuters across the nation.
The "huggable" bag maintains its hallmark blue colour but is formed from a combination of soft textiles and stuffing, The Secret Little Agency said. The result is a quilted, pillow-shaped design that can be used as a headrest while travelling. Called Resten, the product was unveiled in Singapore
"We selected fabrics that felt like bedsheets when touched ? smooth, soft and comfortable," said Nicholas Ye, who acts as The Secret Little Agency's chief creative officer alongside Mavis Neo.
"The bag is something you can comfortably rest on, even in the least comfortable or unexpected spaces," Ye told Dezeen. "We wanted to give the ever-hardworking, iconic blue Frakta a rest in Singapore."

Read: "IKEA's Frakta has broken through into design consciousness"

Resten features a large blue handle donning the pun "leave the rest to I...