Dezeen promotion: a rug patterned like mould and calligraphy created from heartbeats were among projects by Dutch designers showcased for the launch of Ventura Projects at New York's design week (+ slideshow).
Ventura New York ? the Dutch edition featured the work of 14 designers, including Ward Wijnant
Titled Ventura New York ? the Dutch edition, the exhibition featured the work of 14 designers from the Netherlands, including Design Academy Eindhoven graduates, at Wanted Design Manhattan during NYCxDesign.
Studio Lizan Freijsen exhibited rugs and photographs based on patterns created by mould
The exhibition was curated by Margriet Vollenberg, founder of Dutch agency Organisation in Design and Ventura Projects.
Daniel de Bruin presented a mechanical 3D printer called This New Technology Ventura Projects first began with an exhibition at Milan's Ventura Lambrate district during the city's design week in 2010. It has since expanded, with projects running in Berlin, London, Kortrijk and now New York.

Related story: Design Academy Eindhoven students no longer seek fame, says Andrea Trimarchi

The cutting-edge design projects on display in New York addressed cultural diversity in the industry, the unconventional use of novel technologies and the production process as a final object.
The Primitive Collection by Hongjie Yang was influenced by the human bone crafts of Aztec culture in the 14th century
Lizan Freijsen counteracted attempts to eradicate...