Companies that incorporate good design into their corporate strategies, as well as their products, benefit from increased productivity and market share, according to research by InVision.
The report, published this week by the design platform, suggests that a fully integrated design strategy is key to a company's success, over and above a large number of designers.
Those companies that deployed their design team well across all aspects of the business ? the products they produce, in their corporate branding and in the design of good user experience ? saw cost savings and an increase in revenue, the research found.
"We found that among the most design-forward organisations, design is well integrated into the product development process, with the senior team, and in the product roadmap," said InVision. "The more an organisation embraces and integrates design practices, the more positive business outcomes it sees, including when it comes to product, position, profit and more."
Integrated design strategy is key to success
InVision is a commercial platform based in the US. It is used by design teams to create digital products for mobile and desktop. It claims to have five million users, including 97 of the Fortune 100.
The company describes its new report, The New Design Frontier, as "the widest ranging report to date examining design's impact on business".
It collates survey responses from more than 2,200 companies. These include large enterprises...