Dezeen has teamed up with French illustrator Jean Jullien and his animator brother Nicolas to create this exclusive film, in which Emeco CEO Gregg Buchbinder tells the story behind five of the American furniture brand's chairs.
Jean and Nicolas Jullien, who work collectively as the Jullien Brothers, have illustrated products from across Emeco's 75-year history in the playful style that has marked Jean's rapid rise to prominence as an illustrator in recent years.
The film starts with the iconic Navy Chair that launched the company in 1944 and ends with the 1 Inch chair by Jasper Morrison, which Emeco launched in Milan last year.
Emeco's classic Navy Chair was first produced in 1944 for the US Navy
Dezeen brought the duo and the furniture brand together almost a year ago, when Emeco asked us to suggest innovative ways to tell the brand's story. Since then, Dezeen has been working with the Pennsylvania-based brand and the London-based artists to produce the six-minute movie, which features Jullien's trademark style of wry, amusing illustrations in pencil, brush pen and watercolour.

Created by Emeco founder Wilton Carlyle Dinges, the Navy Chair was originally designed for use on US Navy ships and submarines during World War II.
The Jullien Brothers created animated pencil drawings to illustrate the key qualities of the Navy Chair, a playful sequence that ends with two sailors using the chairs to hit each other over the head.
"The Navy had some stringent requirements,"...