Joe Fresh Flagship Store, Toronto
Joe Fresh Flagship Store, Toronto Commercial Interior, Canadian Architecture Images
Joe Fresh Flagship Store in Toronto
27 Nov 2020
Joe Fresh Flagship Store
Interior Design: Burdifilek
Location: Toronto, Ontario, Canada
The newly opened Joe Fresh Flagship Store offers an energizing environment experience. Designed by Burdifilek, the unique retail space embodies the essence of the Joe Fresh brand, resulting in a youthful, fashion-forward, and fresh atmosphere. In collaboration with the Joe Fresh team, Burdifilek envisioned an interior design concept that would be representative of the brand?s evolution.
??…the design strategy was to create a distinctive look and feel with one bold stroke. A strong move sending a clear message, providing a point of memory for the shopper while offering a powerful interior?? Explains Diego Burdi, Creative Director, and Founding Partner at Burdifilek.
Distinctly Joe Fresh
A row of customized bright orange translucent glass screens begins the colorful transition between exterior and interior, providing a glimpse into the enticing retail space. Upon entering the 6,400 square foot store, a juxtaposition of sculpted geometric volumes and planes, mingling with high gloss and matte surfaces, bold colors, and creative installations strike a visual chord. Throughout the store, Joe Fresh’s ?signature orange? serves as a graphic voice between men, women, and kid?s zones. Defining the specific areas, the bright orange volumes also provide ...
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