Joe Fresh Flagship Store, Toronto - architecture and design

Joe Fresh Flagship Store, Toronto



Joe Fresh Flagship Store, Toronto Commercial Interior, Canadian Architecture Images
Joe Fresh Flagship Store in Toronto
27 Nov 2020
Joe Fresh Flagship Store
Interior Design: Burdifilek
Location: Toronto, Ontario, Canada

The newly opened Joe Fresh Flagship Store offers an energizing environment experience. Designed by Burdifilek, the unique retail space embodies the essence of the Joe Fresh brand, resulting in a youthful, fashion-forward, and fresh atmosphere. In collaboration with the Joe Fresh team, Burdifilek envisioned an interior design concept that would be representative of the brand?s evolution.

??…the design strategy was to create a distinctive look and feel with one bold stroke. A strong move sending a clear message, providing a point of memory for the shopper while offering a powerful interior?? Explains Diego Burdi, Creative Director, and Founding Partner at Burdifilek.
Distinctly Joe Fresh

A row of customized bright orange translucent glass screens begins the colorful transition between exterior and interior, providing a glimpse into the enticing retail space. Upon entering the 6,400 square foot store, a juxtaposition of sculpted geometric volumes and planes, mingling with high gloss and matte surfaces, bold colors, and creative installations strike a visual chord. Throughout the store, Joe Fresh’s ?signature orange? serves as a graphic voice between men, women, and kid?s zones. Defining the specific areas, the bright orange volumes also provide ...
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