Kavak Hub, Capital Federal Argentina, Argentina Commercial Interior Architecture Images
Kavak Hub in Capital Federal Argentina
27 Feb 2021
Kavak Hub
Architecture: Hitzig Militello Architects
Location: Buenos Aires, Argentina

Kavak is a company dedicated to the sale of used vehicles, leader in the Mexican market. The first step of this unicorn company to regionalize its business was Argentina. For this reason the identity came from the mother company, but it only had the graphic identity development.

Hitzig Militello Architects’ job was to receive the directives on the guidelines on the functional organization used in Mexico, add the palette of materials, and with all this compose a sober tonal balance that accurately represents the brand. Therefore, the architects had to develop a tectonic identity linked to the graphic identity generated in Kavak Mexico.
This is how the architects investigated materials that define the brand as is the example of the black corrugated sheet metal, the proposed furniture, lighting, which have been a key part of this new identity.

The architects explored and developed the resource of diagonals as an expression associated with the letter K, which can be verified from the windows, the lighting layout, and the metallic divisions & vegetation that shape the delimitation of the open space whose areas are divided by the consultation of the sample case and reception.

The space comprises a 300-square-meter customer service showro...