Interior designer Linda Bergroth has added colourful beams to the Amsterdam concept store for plastic-free paint brand Cover Story, which was designed to streamline the redecorating process for shoppers.
The "paint studio" is the second iteration of Cover Story outlets designed by Bergroth, who also created the interiors for the Finnish brand's flagship Helsinki store.
The Cover Story shop in Amsterdam features oversized colourful beams
Shortlisted in the small retail interiors category of this year's Dezeen Awards, the paint shop features oversized colourful beams. These were informed by cranes in the port city, as well as the decorative vignettes that top many of Amsterdam buildings' facades, according to the brand.
"The design playfully explores the use of colour, incorporating three-dimensionality through roof bars and considering how light interacts with colour to influence perception," said Cover Story. Linda Bergroth designed the interior
Following a similar format to the Helsinki outlet, the Amsterdam shop also serves as a showroom, office and events space, despite its small size.
A large colour chart made from hand-painted swatches in 47 different shades, designed to make choosing colours easier for customers, was attached to the wall.
Colourfully painted blocks and plinths were incorporated to show how light responds to each Cover Story shade
Chunky painted plinths were positioned in the shop window, as well as smaller colourful blocks on a cen...