The London Fire Brigade has unveiled its updated typeface designed by Studio Sutherl& and The Foundry Types at the Running Towards exhibition of graphic artworks informed by the organisation's design heritage.
The Running Towards exhibition took place at the Shoreditch Fire Station during the London Design Festival, with visitors entering through the building's big red shutters into a display of artworks created by UK designers.
The exhibition took place at Shoreditch Fire Station
The new Fire Brigade Sans typeface, created by Studio Sutherl& and The Foundry Types, was displayed on the exterior of Shoreditch Fire Station.
Its design was informed by the lettering of old fire engines and on the facade, the typeface was printed in the red, yellow and gold colours synonymous with fire engines. Studio Sutherl& designed London Fire Brigade's new typeface
To celebrate the typeface, London Fire Brigade collaborated with communications agency KesselsKramer, writer Thomas Sharp, Studio Sutherl& and carpet manufacturer Brintons on the exhibition, which saw designers create their own interpretations of the organisation's design heritage.
Among the pieces on show were graphic interpretations of the Danger Risk of Fire safety sign, a bespoke carpet with a pattern informed by the universal fire exit sign and firefighting objects and items from Shoreditch Fire Station's own collection.
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