Lunya styles Manhattan store like a "glitzy, upscale New York apartment"
Los Angeles clothing brand Lunya has created its New York store with vintage and contemporary finds to decorate zones as if they were a dining room, bedroom and living area.
Ashley Merrill, who founded the women's sleepwear brand in 2014, has designed the New York City shop to be like a local apartment filled with a mixture of mid-century, traditional and contemporary furniture.
The home-like aesthetic follows Lunya's other outposts ? including its Brooklyn location in Williamsburg ? but aims to draw on the eclectic style of the city's residences.
"With my California vantage point, New York traditionalism seems an underlying vein that can't be ignored in New York's style," Merrill told Dezeen.
"New York City is a place fluent in mixing, home to the docks where many peoples from countries near and far first landed in America," she said. "It has a longer American history than our California coast, so it felt right to mix in elements from earlier European design to pay homage to the elongated timeline." "The Nolita store was designed to pay homage to the glitzy, upscale New York apartment with notes of minimal modern mixing with opulent European styles."
Located just north of SoHo, the 2,112-square-foot (196-square-metre) space comprises a deep floor plan, with natural light provided by its front glazed facade. White walls and pale grey floors form a minimal backdrop to a mix of art and furniture styles.
Colourful rugs, potted plants...
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