Design studio Made Thought has imagined the shop of the future, with an experimental pop-up in London that has a lot in common with a digital experience.
The Made Thought store brings together an assortment of elements you typically wouldn't find in a shop, from editorial articles to immersive installations.
It gives the studio ? which specialises in branding ? a platform to show off its work, but also to start up a wider conversation about how creative thinking can be used to improve the world of retail and products.
The Made Thought store includes curated exhibitions and editorial content
"People don't want just rails of stuff anymore," explained Paul Austin, who founded Made Thought with Ben Parker. "The question is, how do we engage that"" He told Dezeen: "We thought, why don't we have a shop but not actually run it as a shop, but rather as an immersive space that retailers might take something from""
The shop showcases Made Thought's portfolio and includes items for sale
A visitor suggested the space was like "a website that exists", combining a multimedia portfolio with curated content and products for sale. The concept stuck.
"It resonated," said Austin. "It's got everything you'd expect to find in a website."
The basement hosts a new installation every week. The first was this immersive soundscape by Naim Audio
Located in London's Seven Dials, the Made Thought store is open for 12 weeks. The space...