Marshmallow Laser Feast's VR exhibition sends "important environmental message" - architecture and design

Marshmallow Laser Feast's VR exhibition sends "important environmental message"



Digital art collective Marshmallow Laser Feast marks the opening of the Kengo Kuma-designed Odunpazari Modern Museum with two virtual reality installations that comment on humanity's dependency on nature.
Titled Treehugger and In The Eyes of the Animal, the two immersive exhibitions combine virtual reality with aerial 360-degree drone filming to take visitors through a digital forest.
While In The Eyes of the Animal allows viewers to embody various creatures as they fly above the trees, Treehugger acts as a "digital fossil", documenting rare and endangered trees.
Marshmallow Laser Feast hopes that the installations will aid conservation efforts by encouraging people to connect with the natural world and in turn feel compelled to protect it. The Treehugger installation aims to act as a virtual archive of rare and endangered trees
"Museums act like cultural lighthouses, positively impacting social life," said Ersin Han Ersin, one of three creative directors of Marshmallow Laser Feast.
"Eskisehir has one of the youngest demographics in Turkey and stimulating this young audience with great architecture, beautifully curated collections and diverse programming gives all of us hope for our collective futures in Turkey," he added.

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